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You connect both through Etsy's and Printify's own secure sign-in pages. Click Connect, log in on Etsy (and then Printify), and approve access — you never type your Etsy or Printify password into LumiPoints itself. Access is read-only: LumiPoints pulls your orders, listings, fees, reviews, and product costs so it can calculate real profit per order. Your access credentials are stored encrypted, and you can disconnect a shop at any time. Connecting takes a couple of minutes and requires no changes to your shop settings.

Right after you connect, LumiPoints runs a one-time import of your shop's history — orders, listings, fees and payments, reviews, and Printify products with their costs. Your dashboard starts filling in within minutes. A small shop is usually complete quickly; a large shop with years of orders can take longer, since older history is imported in stages to keep the process reliable. Once that first import finishes, you see your full profit history, and every update after that is a fast incremental top-up rather than a full re-import.

Two ways: automatically and on demand. A scheduled background sync runs for each shop on a regular cycle, so your numbers stay current without you doing anything. You can also press Refresh on the dashboard to pull in the latest data right away — new orders, listing changes, fees, and reviews since the last sync. The manual Refresh for Etsy data has a short cooldown per shop; if you press it again too soon, you'll see a countdown showing when the next refresh becomes available. In practice, the automatic sync means your dashboard rarely needs a manual refresh at all.

No. Syncing is one-directional: LumiPoints reads your orders, listings, and fees to calculate profit, and never edits your shop as part of that. The single exception is the optional Repricer — if you choose to use it, it can update a listing's prices on Etsy, but only after you preview the exact new prices and approve them yourself. Nothing is written back automatically. If you never touch the Repricer, LumiPoints remains entirely read-only, and disconnecting removes its access to your shop.

Drill into it — every figure traces back to real orders. Open the order behind the number and you'll see each component: item price, shipping charged, Printify production cost, and Etsy's fees (the 6.5% transaction fee on the discounted price, roughly 3% + $0.25 payment processing, offsite ads if they applied, plus VAT on fees for UK/EU sellers). Example: a $24.99 sale with a $11.50 Printify cost and about $2.60 in Etsy fees nets roughly $10.89. If something still looks off, press Refresh to pull the latest data, then contact support with the order number.

The Finance panel walks your money from revenue down to net profit, step by step. At the top are four KPIs — Revenue, Net Profit, Net Margin, and Average Order Value — each with a trend line and a comparison to the previous period. Below that, a profit waterfall subtracts each cost bucket (product cost, shipping, Etsy fees, ads, VAT on fees, your fixed expenses) until it lands on net profit. A donut chart shows where fixed shop spend goes, and a per-order list shows every money movement, exportable to CSV. All views are built from the same numbers, so they always match.

LumiPoints shows revenue tax-excluded: the item subtotal plus the shipping the buyer paid. Etsy's headline number often includes buyer sales tax, which Etsy collects from the buyer and sends straight to the tax authority — it passes through your account but is never your money. Counting it as revenue inflates your sales and distorts your margin percentage. So if Etsy shows $22.00 for an order and $2.00 of that is buyer sales tax, LumiPoints counts $20.00. Your profit is unaffected either way; the tax is simply excluded from both sides of the math.

Everything that actually leaves your pocket: your Printify product cost (or a manual cost you set), what you pay the print provider for shipping, every Etsy fee (the 6.5% transaction fee, payment processing at about 3% + $0.25, listing and renewal fees, the regulatory operating fee), Etsy Ads and the 12% Offsite Ads fee on ads-driven orders, VAT charged on Etsy's fees if you're in the UK/EU, and any custom expenses you add — like design software or a VA's salary. Buyer sales tax is excluded because it isn't yours. The result is net profit as it will actually reach your bank account.

There are two different taxes on an Etsy order. Buyer sales tax is charged to the customer at checkout; Etsy collects it and remits it to the tax authority — it sits inside the order total but is never your money, so LumiPoints excludes it from revenue and profit. VAT on fees is the opposite: if your shop is in the UK or EU, Etsy adds roughly 20% VAT on top of its own fees (transaction, payment processing, listings, ads), and that comes out of your pocket. On a $20 order with $2.15 in Etsy fees, VAT adds about $0.43. LumiPoints counts it as a real expense, shown as its own line in the fee breakdown.

Yes. The Expense Manager lets you add recurring monthly or one-time expenses — design software, a virtual assistant, stock photo subscriptions, your Etsy Plus plan — and tag each with a category (Software, Salary, Other, or your own). These fixed costs are subtracted from your order margin, so net profit reflects the whole business, not just per-order economics. This matters because a shop can look profitable order by order while tools and subscriptions quietly eat the margin. The expenses donut shows where that fixed spend goes, and you can edit or remove entries any time as your costs change.

Yes. Every order is traced individually: what the buyer paid, minus that order's Etsy fees, any Offsite Ads fee, your Printify cost, and provider shipping. Example for a $20 order with an $8 product cost: the transaction fee is $1.30 (6.5%), payment processing $0.85, VAT on those fees $0.43 — total fees $2.58 — leaving $9.42 profit, a 47% margin. The order list shows these money movements per order (sale in, costs and fees out), and you can export the full period to CSV. Per-order tracing shows which products actually earn and which only look busy.

The Repricer works backwards from profit. You pick a target margin — say 40% — and it calculates the price each listing variation needs to hit it, using your real product cost, provider shipping, your shop discount, and Etsy's fees (6.5% transaction fee, roughly 3% + $0.25 payment processing, plus VAT on fees in the UK/EU). For every variation it shows the recommended price, the resulting margin, the break-even price, and what share of the sale goes to Etsy fees. Example: product cost $8.50, a 15% shop coupon, 40% target margin — the Repricer suggests a list price of about $23.99.

No. LumiPoints is read-only everywhere except this one optional step, and even here nothing happens without you. First you see a preview: how many variations would go up, down, or stay the same. Only when you click Apply are the new prices written to your Etsy shop. Before applying, the Repricer saves a snapshot of your current prices, so one Undo click restores everything exactly as it was. If you never click Apply, LumiPoints makes no changes to your shop at all.

Margin is the share of revenue you keep: profit divided by revenue. Markup (close to ROI) compares profit to your cost instead. The same sale can have a 40% margin and a 100% markup — both are correct, they just answer different questions. Margin answers "what percent of each sale is mine"; ROI answers "how much did I earn per dollar of cost". The Repricer targets margin, because margin is what tells you whether a price still holds up after Etsy fees — and it shows ROI alongside for reference.

Because that is how Etsy actually bills: the 6.5% transaction fee is calculated on the amount the buyer really pays — the price after your shop coupon — not on your list price. Payment processing (roughly 3% + $0.25) works the same way, and in the UK/EU about 20% VAT is added on top of those fees. The Repricer builds all of this in: if you run a 15% coupon, it raises the recommended list price enough that your target margin still holds after the discount and the fees calculated on it.

Shipping is really two numbers: what you pay the print provider (a cost) and what the buyer pays you (revenue). In Free mode the buyer pays nothing for shipping, so the Repricer folds your provider's shipping cost into the product price — otherwise your margin would quietly shrink on every order. In Charged mode the buyer pays shipping separately, and the Repricer suggests a shipping price with its own margin on top of the provider's cost. Example: the provider charges $5.00, you set a 20% shipping margin, and the suggested shipping price is about $6.25 to enter in your Etsy shipping profile.

Because of price rounding. The Repricer first finds the exact price that hits your target margin, then rounds it to a charm price ending like .99 or .95 (or leaves it unrounded — your choice). The margin you see is then recalculated from the rounded price, not from the slider target, so it can land a point or two off. Example: the exact answer is $23.25, rounding makes it $23.99, and the displayed margin comes out slightly above your 40% target. The number shown is the real margin at the actual price you would charge.

You choose an Etsy listing and the Printify product (or products) that fulfill it, and LumiPoints compares the variants on both sides — product type, size, and color. Variants that clearly line up are marked as matched, and you review everything in a preview before anything is saved. Only after you approve does LumiPoints write the confirmed Printify SKUs into your Etsy listing, so future orders automatically carry the right production cost. That means no more copying SKUs between Etsy and Printify by hand, and no profit numbers built on the wrong cost.

It stays unmatched — LumiPoints never guesses a SKU or invents a cost just to fill the gap. In the preview, each variant gets a clear label: matched, conflict (two options look equally likely, so you choose), or no match, and you can see at a glance how much of the listing is resolved. Anything you don't confirm is simply skipped when SKUs are applied to Etsy. An unmatched variant stays visible as an open question rather than being hidden behind a made-up number that would quietly distort your profit.

Everything happens in the preview, before anything is written to Etsy. Variants are grouped by color and labeled matched, conflict, or no match. For a conflict, you pick the correct Printify variant from the suggested options with one click; for anything else, you can type the right SKU yourself. Out-of-stock variants are left unselected by default and need an extra confirmation before they are included. Only after you review and apply does LumiPoints write the SKUs to your Etsy listing, and a summary then shows exactly what was applied, resolved, or skipped.

Profit is only as accurate as the cost behind each order. When an Etsy order comes in, the SKU tells LumiPoints which Printify variant was produced — and therefore its exact production cost. If SKUs are wrong or missing, a $22 hoodie order might be costed like an $8 t-shirt, making your margin look better than it really is. With correct matches, every order carries its true Printify cost, and Etsy fees — the 6.5% transaction fee and roughly 3% + $0.25 payment processing — are applied on top of a real number instead of a guess.

Yes — it shows a quick gross-margin check for each variant: your Etsy selling price minus the Printify production cost. Example: price $14.20, cost $8.00 → $6.20 gross margin before fees. It is clearly labeled as a before-fees number; Etsy's 6.5% transaction fee, payment processing, any offsite ads fee, and VAT charged on Etsy fees in the UK/EU are handled later in your full profit report. During matching, it works as a fast sanity check: it flags variants where the production cost takes up most of the price, so you can review your pricing before confirming.

Nothing changes until you review the preview and click apply — at that point LumiPoints writes the confirmed Printify SKUs into your Etsy listing, which is the tool's purpose. LumiPoints only writes to your shop when you explicitly approve it, both here and in the optional Repricer. The preview is built from your last data sync, so if you just edited variants on Etsy or in Printify, run a sync first to pull the latest state of the listing and your Printify catalog. Once SKUs are written, your Etsy listing itself is the source of truth, and re-running a preview always reflects the current state on both sides.

Yes. Add any public Etsy shop to your watchlist and LumiPoints checks its public page once a day. Etsy shows every shop a public lifetime sales counter; comparing today's reading with yesterday's gives an estimate of that day's sales. Example: the counter reads 1,615 on Monday and 1,623 on Tuesday — about 8 sales for Tuesday, shown as a bar plus a 7-day average to smooth out spikes. These figures are our own estimates from public signals, not Etsy data, and they're shop-level only: Etsy publishes just the shop-wide total, so there's no per-listing breakdown. Use it to see whether a shop in your niche is speeding up or slowing down.

No. Everything in competitor tracking comes from what Etsy already shows publicly on a shop's page: the sales counter, active listings, prices, reviews, followers, and shop age. We never log in to another seller's account, and we never see their revenue, costs, profit, or any private data — no tool can, because Etsy doesn't expose it. Figures like sales per day are our own estimates built from those public signals, and they're labeled that way in the app. Treat them as directional: good for spotting trends, not exact accounting for someone else's business.

For each shop you watch, LumiPoints shows a daily-updated picture: total sales counter, followers, review count and average rating, number of active listings, and shop age. At the listing level you see titles, tags, listing prices, views, and favorites — all public information from Etsy's own pages. An activity timeline flags changes as they happen: new listings, price changes, removed listings, new reviews, sales jumps, and vacation or closed states. It's a data dashboard, not an advisor — you get the signals and decide what they mean for your own shop, such as whether a rival just repriced their bestseller.

Because tracking starts the day you add a shop. Etsy doesn't publish past daily sales for any shop, so there's no back-history for anyone to import — charts fill in as daily readings accumulate, and a useful trend usually appears within one to two weeks. Newly added shops show a "collecting data" notice in the meantime. A practical tip: add the shops you care about early, even before you actively study them, so the history is already there when you need it. The number of shops you can watch at once depends on your plan.

No, they live in separate parts of the app. Your own dashboard is built from your actual Etsy orders and Printify costs — real transactions, real fees, real profit. Competitor tracking lives in its own watchlist section and is clearly labeled as our estimates from public signals. The two never blend: a competitor's estimated sales pace never appears in your profit reports, and your private numbers are never shown to anyone watching your shop through LumiPoints — they'd only see the same public signals Etsy shows everyone.

Only partly, and we're upfront about the limits. Etsy's public data shows a listing's base price, not its current sale or discount price, so we label it "listing price"; for listings you track individually we can show the real min–max price range across variations. On tags, we can show competition — how many listings use a tag — but not search volume, because Etsy doesn't publish demand data, so any exact search-volume number from any tool is an estimate. Knowing these boundaries helps you read the numbers honestly: solid signals for spotting trends, not a crystal ball.

The listing builder takes several of your Printify products — say a t-shirt, sweatshirt, and hoodie with the same design — and merges them into a single Etsy draft listing. It combines their colors and sizes into one variation grid, so a buyer picks a color plus a value like "Hoodie XL" on one page instead of hunting through separate listings. Printify is only the data source: nothing is created or changed in your Printify account. You review the grid, rename or remove colors and sizes, turn combinations on or off, and the tool creates the draft in your Etsy shop for you to finish and publish.

Both create the same kind of Etsy draft with the same pricing engine, so the numbers always match — they just fit different moments. Quick Draft is the fast single-flow path when you already know your setup and want a draft in your shop quickly. Listing Studio is the guided step-by-step path aimed at a publish-ready draft: it walks through shops, products, details like return policy and processing profile, variations, pricing, photos, and SEO (title, description, up to 13 tags) one screen at a time. New sellers or complex listings usually fit Studio; quick repeat listings fit Quick Draft.

You set a target margin, and the pricing step shows a live price for every color-and-size combination, with the unit economics behind each one. It accounts for product cost and print-on-demand shipping from the Printify catalog, plus Etsy's fees: the 6.5% transaction fee, roughly 3% + $0.25 payment processing, and VAT charged on Etsy's fees where it applies (about 20% in the UK/EU). Example: a hoodie that costs you $12.50 and is priced at $39.95 shows the actual dollars left after fees for that exact variation. Prices are calculated in your shop's own currency.

No. Both Quick Draft and Listing Studio create a draft only — publishing is always a deliberate action you take on Etsy yourself. Before you get there, the Studio's preview step runs a readiness checklist and flags things like ALL-CAPS titles or missing category attributes, so the draft arrives on Etsy as close to publish-ready as possible. A draft can be created without photos, but Etsy requires at least one image before a listing can go live. If your category needs attributes the Studio doesn't collect, you finish those on Etsy after the draft is created — you're warned, not blocked.

Etsy allows two variation properties per listing, at most 70 values per property, and no more than 400 total combinations (colors times sizes), with each value capped at 20 characters. A listing that breaks these limits can sit in your shop as a draft but won't publish, so the listing builder checks the limits for you before creating it. Example: 12 colors × 8 sizes = 96 combinations, fine; 15 colors × 30 sizes = 450, blocked. Note that switching a combination off doesn't lower the count — only removing a whole color or size does — and the builder shows you the running total as you edit.

Yes. On the photos step you can pull a Printify product mockup in one click and/or upload your own images (jpg, png, or gif — up to 20 per listing, Etsy's limit), then reorder them, set the primary photo, and add alt text. The SEO step covers your title, description, and up to 13 tags of 20 characters or less — also Etsy's own limits — with suggested tags built from your product titles, category, colors, and sizes, plus a description length counter. The goal is a draft that needs little or no cleanup on Etsy before you publish it.

LumiPoints has no built-in AI and never analyzes your data with AI. Instead, it offers an MCP connection (Model Context Protocol) — an open standard that lets the AI assistant you already use, such as Claude or ChatGPT, read your LumiPoints numbers and answer questions about them in plain language. The assistant runs on your side, under your own account and your own rules. LumiPoints simply gives it a small set of read-only tools, each showing one specific view of your data — nothing more. Your data is never used to train any AI model.

Anything the numbers can answer. For example: "Which tracked competitor changed prices this week, and by how much?" or "Show me this competitor shop's overview — estimated sales per day, price range, recent changes." The assistant pulls the figures from LumiPoints and explains them in plain language. Two things to know: competitor numbers are our own estimates built from public signals — not Etsy data, and never another seller's private figures. And the tools return numbers, not verdicts — you won't get advice like "good time to enter this niche." You draw the conclusions yourself.

Any MCP-compatible client works, because MCP is an open standard, not a LumiPoints-specific plug. That includes Claude Desktop, Claude Code, ChatGPT, Gemini, Cursor, and VS Code, among others. You keep whatever assistant and subscription you already have — LumiPoints doesn't sell or bundle an AI. If a new assistant adds MCP support tomorrow, it should work too. The connection is currently in beta, starting with Competitor Radar data, with own-shop data planned next.

No. The MCP connection is read-only by design — there are no tools that can write, edit, or delete anything, so the assistant has no way to change your data, your settings, or your Etsy shop through this connection. Each tool reads one narrow, fixed slice of data, such as a tracked competitor's recent price changes. The only place LumiPoints ever writes anything to Etsy is the separate, optional Repricer — and even then, prices update only after you preview and approve each change yourself.

Not by LumiPoints. LumiPoints contains no AI, runs no AI analysis on your data, and never uses your data to train anything. When you connect your own assistant, that assistant reads your numbers on your behalf, under your own account and your provider's privacy settings — the same ones that apply to everything else you do with that assistant. LumiPoints simply serves the numbers through narrow read-only tools. What happens inside your AI subscription is governed by your agreement with that provider, which you control.

Open the "MCP connection" guide in the Help Center (the feature is currently in beta) and follow the short setup for your assistant — no coding needed beyond pasting a small configuration into your AI tool. Once connected, ask questions in plain language, such as "list my tracked competitors and their latest price changes." One thing to know: answers reflect the data LumiPoints has already gathered, and the assistant can tell you how fresh it is — so you always know whether you're looking at today's numbers or yesterday's.

Yes — the Free plan is free forever, not a limited-time trial. It connects 1 Etsy shop and shows your real per-order profit and loss for the last 45 days: sale price, Printify product cost, every Etsy fee, and the actual margin left over. For example, on a $14.20 sale with an $8.00 product cost you see the exact fees and the real profit remaining. Nothing in your P&L is hidden or blurred on Free — the numbers you see are your real numbers. Paid plans add more shops, longer history, and deeper analytics on top.

There are three paid plans: Starter at $7/month, Growth at $25/month, and Pro at $39/month, plus a Free plan at $0. Paying annually saves 33% compared with month-to-month. The plans differ in depth, not honesty: Starter covers 3 shops and 180 days of history, Growth covers 5 shops and 365 days plus True ROAS and seasonality analytics, and Pro gives unlimited shops with all-time history. Every plan, including Free, shows real per-order profit — upgrading adds more shops, history, and analysis, but your true numbers are never behind a paywall.

Yes. Every new account can start a 14-day free trial of the Growth plan, and no credit card is required to begin. During the trial you get everything Growth includes: up to 5 shops, 365 days of order history, True ROAS (profit divided by ad spend, not just revenue), and seasonality analytics. When the trial ends you are not charged automatically — if you do nothing, you simply continue on the Free plan and keep seeing your real per-order profit for one shop. Upgrade only if the extra depth earns its keep.

The dividing line is simple: knowing your own numbers is free; digging deeper is paid. Free includes your real P&L, per-order profit, fee breakdowns, and automatic matching of Etsy orders to Printify costs, for 1 shop and 45 days of history. Paid plans add scope and analysis: more shops, longer history, CSV export, deeper order and listing analytics, reviews analytics, and — on Growth and Pro — True ROAS and seasonality. Real cost lines are never hidden on any plan, because hiding costs would make your operating profit lie.

You can cancel in one click from your account settings at any time — no email required, no retention hoops, no phone call. After cancelling, your paid features stay active until the end of the period you already paid for, and then your account moves to the Free plan instead of being shut off. That means you keep seeing real per-order profit for one shop with 45 days of history, and your connection to Etsy and Printify stays intact. If you upgrade again later, you pick up where you left off.

Billing is handled by Paddle.com, acting as the Merchant of Record. In practice this means Paddle processes your card or PayPal payment, issues your invoices and receipts, and handles sales tax or VAT correctly for your country — useful if you need proper invoices for your bookkeeping as a seller in the EU, UK, US, or elsewhere. LumiPoints never sees or stores your card details. Subscriptions renew monthly or annually depending on the plan you chose, and annual billing saves 33% versus paying monthly.

Yes. You connect through Etsy's and Printify's own sign-in pages (OAuth), so you approve access on their websites and never type your Etsy password into LumiPoints. Access is read-only by default: LumiPoints pulls your orders, fees, and costs to calculate real profit, but does not change anything in your shop. The one exception is the optional Repricer, which updates a listing price on Etsy only after you preview the new price and approve it yourself. You can disconnect either shop at any time from your settings, which cuts off access immediately.

The tokens that link your Etsy and Printify accounts are stored encrypted with AES-256, an industry-standard encryption method — never in plain text. Everything moving between your browser and LumiPoints travels over an encrypted connection (TLS), the same protection banks use. If you sign in with an email and password, we keep only a secure one-way hash of the password, so nobody — including us — can read the original. You can also skip passwords entirely and use "Continue with Google".

No. Your sales, costs, and profit numbers are yours alone. We do not sell your data, do not share it with advertisers, and do not pool it into benchmarks — other sellers never see your numbers, and you never see theirs. Competitor-tracking features show our own estimates built from public signals such as listing pages and review counts; they are never Etsy data and never another seller's private numbers. Your data is also never used to train any AI. LumiPoints exists to show you your own real profit, not to trade in your information.

LumiPoints has no built-in AI and does not run your data through any AI on its own. If you want AI help, you can connect your own assistant — Claude, ChatGPT, Gemini, Cursor, or any MCP-compatible tool — to your LumiPoints account. That connection runs on your side, is read-only, and works only after your explicit setup. Your numbers stay between you and the assistant you chose, and nothing is used to train any model. If you never set this up, no AI ever touches your data.

You stay in control at every step. You can disconnect your Etsy or Printify shop at any time in settings, and LumiPoints stops syncing immediately. If you delete your LumiPoints account, your data is deleted with it — data that came from Printify is removed within 30 days, in line with Printify's requirements. Before deleting, you can export your order and profit history to CSV or Excel, so you keep a copy of your numbers for bookkeeping or taxes even after you leave.

Yes, at any time. You can export orders, fees, costs, and profit figures to CSV or Excel in a couple of clicks — useful for tax season, sharing numbers with an accountant, or your own spreadsheets. There is no lock-in: everything LumiPoints calculates for you — like true profit per order after Etsy's 6.5% transaction fee, payment processing (about 3% + $0.25 per order), and Printify production costs — leaves with you in a standard file format whenever you want it.